Saturday, May 7, 2011

Quality Requires a Commitment to Pets, Not to Profits

Nature’s Logic is committed to providing the highest quality and safest nutrition for dogs and cats. When formulating our kibble, canned, and raw frozen diets, every ingredient is carefully selected.  Our foods are not developed to capitalize upon the latest market trend, or to grab more shelf space with as many variations as possible, or to increase profit margins. Instead, we try to closely match the nutritional make-up of the prey cats and dogs would naturally eat in the wild. Here are just five examples of how we put the health and safety of pets above high-profits:   

1.      No Synthetic Ingredients – Nature’s Logic is unique. We have created the first and only full-line kibble, canned, and raw frozen pet food in the world with no chemically-synthesized vitamins or minerals. All nutrients in our formulas are derived from whole foods and 100% natural ingredients. We could reach the recommended nutrient levels less expensively by adding man-made vitamins and minerals, but we believe the safest nutrients for pets come from food, not chemistry.  

2.      High Protein / Low Carbohydrate – In the wild, dogs and cats are meat-eating predators. They also obtain a small fraction of their nutrients from predigested fruits, vegetables and grains in the stomach of their prey, and from the little that they will forage in the wild. So the most natural diet for dogs and cats is one high in animal protein and low in carbohydrates. Our diets contain protein levels from 30-36%.

3.      High-Quality Animal Protein – Natural carnivores get the majority of their nutrients from meat and poultry, including organ meat, bone, and animal fat. The proteins in our foods are derived from beef, duck, venison, chicken, fish, and rabbit. We use clean muscle meat with no internal organs, feathers, feet, heads, etc. The meats and poultry we use come straight from the human processing plants.

4.      Carnivore-appropriate Starch – Millet is the starch in our kibble. This grain contains less natural sugar than other starches frequently used in pet foods. Further, a grass seed, like millet, is similar to one a carnivore in the wild might consume from eating the stomach of a bird or herbivore. It is much more likely to occur naturally in a wild dog or cat’s diet than chick peas or potato, so will be more familiar to their digestive systems. Also, millet contains NO gluten, a relatively common allergen for pets.

5.      Complete and Balanced for All Life StagesVariations in formulas marketed for different life stages all meet the minimum requirements for one of just two AAFCO categories: Growth & Reproduction or Maintenance. The protein requirements are lower for “Maintenance” formulas are lower (18% for dogs and 26% for cats), and so cheaper to make. But we focus on providing the best possible nutrition for pets, no matter what their age. All of our diets are high in protein, exceed even the minimum requirements for Growth & Reproduction.

No, it’s not how to make a highly-profitable pet food, but it is how to make the best one. For more information about Nature's Logic foods and to find a retailer, visit

Tell us....are you willing to pay more for high-quality pet food?

1 comment:

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