Wednesday, November 24, 2010

6 Benefits of Animal Plasma in Your Pet’s Food

In nature, dogs and cats are meat-eating predators, what scientists call carnivores. When wild dogs or cats consume their prey they eat the entire animal, including hair, bones, entrails, stomach contents, and blood. The animal blood is as natural a part of a carnivore’s diet as the meat and bone consumed from prey. No life exists without blood, and the nutrients it provides to carnivorous animals are essential.

The animal plasma in Nature’s Logic’s formulas is an important natural food ingredient. It supplies iron, sodium, chloride, potassium, calcium, phosphorus, magnesium, numerous vitamins, and over 18 amino acids. These nutrients found naturally in animal blood plasma play a large role in creating a safer and more natural diet for pets. The inclusion of animal plasma is one reason Nature’s Logic does NOT need to add any chemically-synthesized vitamins, minerals, or other nutrients to their formulas. Such added supplements are potentially toxic to pets, as demonstrated by a number of pet food recalls in recent years due to excess added vitamins or minerals. In the wild, carnivores do not eat chemically-synthesized nutrients, so we don’t put them in our foods.

Animal plasma has other benefits for dogs and cats, too: Research has found that plasma proteins:

1. Improve the efficiency of dietary protein utilization

2. Reduce pathogen attachment and replication

3. Help to maintain gut barrier function

4. Reduce local inflammation of the small intestine

5. Reduce mucosal damage in the intestinal tract

6. Help maintain “tight” junctions of the intestine

The animal plasma in Nature’s Logic is a highly palatable food, in the form of spray-dried blood with its red cells removed. It contains high levels of important albumin and globulin proteins. Porcine is the source of plasma in our foods. It is collected at USDA-inspected meat processing plants and is further processed at state-of-the-art facilities in Iowa and Kansas.

Nature’s Logic is committed to providing the highest quality and safest nutrition for dogs and cats. The company has created the first and only full-line kibble, canned, and raw frozen pet food in the world with no chemically-synthesized ingredients. Nature’s Logic is the pioneer in developing truly 100% natural pet foods derived from nature, not chemistry. For more information, visit us at

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