The safest and most natural source of all nutrients, including vitamins and minerals, is from food. If a pet food is marketed as “natural,” yet states it contains “added vitamins and minerals,” this tells pet parents that the food contains synthetic ingredients. How natural is that?
Take a look at this section of a current Blue Buffalo print ad. This company is in the middle of a recall resulting from too much synthetic Vitamin D3 in their foods, which have caused dozens of dogs to become ill with hypercalcemia. Yet in this advertisement, the company states the food is “All Natural,” with an asterisk (*) and the statement at the bottom, "*fortified with vitamins and minerals". Added synthetic vitamins and minerals are certainly not natural and sometimes are not safe.
The definition of “Natural,” according to the Association of American Feed Control Officials (AAFCO), the body that regulates pet food in the United States, includes that a natural food cannot contain any synthetic ingredients. AAFCO makes an exception to the rule when adding synthetic vitamins and minerals, as long as the manufacturer includes a disclaimer that the added synthetic vitamins and minerals are not natural. This statement, like those on nearly all commercial pet food, excluding Nature’s Logic, allows pet food manufacturers to call their foods “natural” when they actually include up to 26 chemically-synthesized vitamins and minerals.
You will not find this disclaimer on any Nature’s Logic products. The company has created the first and only, full-line (raw, canned, dry) of commercial pet food in the world with no chemically-synthesized vitamins, minerals, or other ingredients. All nutrients in Nature’s Logic foods come from natural whole foods, not man-made ingredients making them the safest and most natural foods for your pet.