How Do New Pet Foods Get Started?

With new brands of pet food entering the market all the time, did you ever wonder how a new pet food brand gets started? There are probably as many ways as there are brands. Some are large corporations, extending their products into new areas to increase revenue. Others pet foods are small, family-based companies like Nature’s Logic. Here is how Scott Freeman, founder and managing partner of Nature’s Logic, tells his story of how he got started in the pet food business.

 A Little Background

Over the course of my life, I have been asked a number of times, “How did you get into pet food? The answer is the same as when people ask me, “How did you meet your wife?” The answer is simple. I bought a horse. Yes, that is the simple answer that both led me into pet food and led me to my wife.

Are Potatoes, Chick Peas, and Tapioca Biologically-Appropriate Foods for Pets?

In the wild, dogs and cats are carnivores. They get the majority of their nutrients from meat and poultry, including organ meat, bone, and animal fat. Because of this, some experts argue dogs and cats don’t need grains at all, citing that grains are not “biologically-appropriate” foods for pets. This has helped fuel the current grain-free trend in pet foods.

Dogs and Cats in the Wild are NOT Grain-free

Meat-eating predators in the wild eat nearly their entire prey, including the intestines. This supplies them with additional nutrients from predigested

How a Diet of Whole Foods Can Benefit Your Pet's Joint Health

With most pet health issues, a good diet can help avoid later problems. This is true for joint health, too. Certain ingredients in high-quality pet foods help support joint health. Some dogs with advanced age or joint health issues may need additional help from supplements or medications, but a good diet can help to maintain your pet’s healthy joints longer.