With new brands of pet food entering the market all the time, did you ever wonder how a new pet food brand gets started? There are probably as many ways as there are brands. Some are large corporations, extending their products into new areas to increase revenue. Others pet foods are small, family-based companies like Nature’s Logic. Here is how Scott Freeman, founder and managing partner of Nature’s Logic, tells his story of how he got started in the pet food business.
A Little Background
Over the course of my life, I have been asked a number of times, “How did you get into pet food? The answer is the same as when people ask me, “How did you meet your wife?” The answer is simple. I bought a horse. Yes, that is the simple answer that both led me into pet food and led me to my wife.